HigherMind

Think up

Higher Mind is a next generation, lifestyle-based “nootropic”, a category of natural, functional beverages that enhance mental performance and productivity without the use of addictive ingredients, jitters or “crash” of sugary or caffeinated drinks.

How do you break through in the confusing and crowded functional beverage category? How do you educate neophytes to the broader benefits of nootropics? How do you convert the 90% of people who consume some age-old form of caffeine every day into enlightened advocates? How do you move from a pilot state to broader distribution? You Think Bigger!
Instead of focusing on the inner-directed benefits of nootropics - such as improved brain performance, alertness, clarity, concentration and memory, we leaned into the brand name - Higher Mind - to elevate the brand’s purpose and turn thoughts into action. We positioned the brand as a means to expand collective thinking, inspire curiosity, creativity and learning. Because the world needs bigger, smarter thinkers to help solve the vexing problems of our time.
Brand Story & Messaging
Brand Strategy
Brand Visual Identity
Brand Logo
Brand Voice
Web Design
Package Design & Graphics

Great minds don’t think alike

Are you ready to Think Bigger? Think Faster? Think Smarter, Sharper and More Creatively? Are you ready to turn your thoughts into actions?

Humanity begins with better humans. By opening our minds, we not only improve ourselves but become the kind of people who can truly improve our world.