New York based, Brand Strategy Consulting with a bold Challenger Mindset.
We partner with courageous companies - Davids and Goliaths, Upstarts and Incumbents - who follow their heart, live their beliefs and constantly seek new ways to evolve their category and champion the consumer.
We work like a Hollywood studio and curate an Oscar-worthy team of fire-starters, problem solvers, creative strategists and image makers and innovators, graphic designers and design thinkers specifically for your project.
This way you don’t get “cookie cutter” thinking or an “agency” style – but the right people for your brand and project
Need a formula? We work with the best trans-formulators. Website? No worries. Digital? Logo or Package Design? Done! Done! And Done! We live to solve the big hairy challenges, the stumpers, and head scratchers - the stuff that keeps you up at night. We create strategies that sizzle and experiences that engage, connect and impact.
We uncover deep human insights that strike a nerve and get to the heart of the consumer. We have our finger on the pulse of the marketplace right now and a Spidey-sense for where it’s headed tomorrow.
And we do it all without the outrageous agency bloat that bogs thinking & budgets down. Who has time for that!
We love beauty, fashion, health and wellness, luxury lifestyle, food and spirits, retail and CPG, media, technology, hospitality, crisis comms and fintech. We’re always on the lookout for the next big thing.
Our clients trust us to use our Insurgent mindset to challenge them to think bigger, better and smarter and confront the status quo confidence. And we promise to shake you out of your comfort zone. No guts. No glory!
From Naming and Strategy to Product Development, Design and Advertising, we have successfully brought some of the most widely recognized names in the marketplace into existence and guided them through the noisy competition.
Every Insurgency needs a leader:
Robin Albin
Founder, Brand Strategist & Sherpa
Robin is a serial brand innovator, strategist, storyteller and virtual Swiss Army Knife of creative. She founded Insurgents to partner with courageous companies who want to break through barriers and bureaucratic BS to uncover new worlds of opportunity. Brands with chutzpah who are ready to do something bold and imaginative to shift the consumer mindset and move the marketplace.
Consider her your creative catalyst, the one who will burn the forest to spark new growth. She leads all ideation, innovation and creative strategy. And is one hell of a copywriter. Over her career, Robin has helped invent or reinvent over 50 brands.
Robin is a frequent Guest Lecturer on Brand Creation at SCAD (Savannah College of Art & Design), FIT (Fashion Institute of Technology), Parsons School of Design, LIM College, New York University School of Continuing Education, Baruch College/CUNY. Robin also speaks about branding and storytelling for organizations such as Boston Consulting Group; JPMorgan Chase Bank; VSP Vision Care; Aesthetic Intelligence Labs; The Global Entrepreneurship Summit at Stanford; Foresight and Trends; and Harvard Business School NYC Alums In The Alley Panel.