I am a serial Entrepreneur, Brand Sherpa, Strategist and Provocateur. Give me a blank piece of paper and I'll fill it with insightful ideas, what-ifs and why-nots that will turn your head and sometimes test your courage - but will never be off-brand. The end result will be a compelling proposition with irresistible emotional pull and sustainability. Then as a seasoned Creative Director and Story Builder, I know just how to bring those ideas to life.
Some of the blank pages I’ve filled with game-changing new brands include: Origins Natural Resources, Jane Cosmetics, DrinkLavit, Léman Manhattan Preparatory School, GeoGirl, Stetson Bourbon and Voli Vodka.
I have also helped mature brands find their “mojo” again by guiding them to their “True North” in a modern, relevant way. Some of these brands include: Estée Lauder, Darphin, MMG/Marketing Management Group, Keepsake Diamond Engagement Rings, Champion Jogbra, Playtex Apparel and Klinger Advanced Aesthetics
Most recently I did a stint as SVP Conceptual Innovation for the Estée Lauder brand where I created white space business opportunities designed to connect the brand with adjacencies in entertainment, health and wellness, food and nutrition, technology, digital, travel, hospitality and home improvement. I also served as Corporate Advisor for the GENNext Entrepreneurship Task Force and mentored 9 teams in Design Thinking in order to uncover future business ideas.
Prior to that, I was Co-Founder of BRASH, By Robin Albin & Susan Hunter, a boutique branding and innovation partnership that created transformational business opportunities, new brands, products, experiences and joint ventures for major corporations and entrepreneurial start-ups with a vision towards ‘the where next,’ not just ‘the now’.
Revlon • Lands’ End • Tipping Gardner (Israel Bonds/ Pairfect.com) • Fredrick Fekkai • Alberto Culver • Johnson & Johnson • Neutrogena • Wacoal America • Unilever • Victoria’s Secret Cosmetics • Cover Girl Cosmetics • Friends of the High Line