I am serial brand innovator. I have invented new brands, markets and categories for entrepreneurial start-ups and major corporations. I have helped refocus mature brands that have lost their mojo. I believe the most beloved brands get – and stay - that way through strategies that draw on deep emotional insights and honest human needs and desires. I use these tools to uncover big ideas, game-changers and business opportunities that deepen consumer connections and build loyalty and longevity to drive profit and growth.
Choosing a name may be the single most important business decision a brand can make. A great name creates awareness; claims mind share and market share. Great names can come from lightning bolt moments (see the M for magic) or from keen observation and surprising consumer insights. I’ll help you find a great name that’s both easy to remember – and hard to forget.
Execution is everything. And if the brand can’t communicate its core message, values personality and benefits in a way that resonates with the consumer, all the brand equity propositions in the world are worthless. So I’ll help you create a compelling communication using all relevant media including traditional advertising, web, digital, video and social.
Robin has a super-human ability to sense what the market wants and tune a product's message perfectly to resonate with that need. I've seen her do it repeatedly for clients and my own firm as well. It's not something you can get from market research alone. She brings art to the science."
- Kaihan Krippendorff Author, Outthink the Competition and CEO Outthinker