Whether you’re creating a brand from scratch or a mature brand that needs to get it’s mojo back, I can help you find “True North” using my 4 part process that fuels love, loyalty and longevity.
Find Your Purpose
Today, people want more from brands than a laundry list of features and benefits. They want to know what you stand for and what you believe. In other words, “WHY are you here?” Your Purpose is your ownable point of view – and your critical point of difference. It’s rooted in a meaningful insight that expresses the needs, desires and the values that matter most to you - and your audience. And it forms a tightly knit bond between you and them. I’ll help you find and articulate your Purpose so that it’s relevant, scalable and sustainable.
Define Your Promise
Volvo = Safety. Google = Search. Coca-Cola= Happiness. Origins = Respect. I’ll help you identify the one action word that clearly tells everyone what to expect from you every time they meet you. We’ll use this one word to inform everything your brand does from its identity and personality to how it looks, feels and sounds. But Promises are only good if they are kept. So I’ll also help you create an entire world around your Promise so it’s memorable, credible, compelling and consistent.
Share Your Story
A strong brand comes alive through a story that’s personal and human. I’ll help you discover your authentic story and bring it to life across every touch point through carefully designed strategies, compelling creative, marketing and messaging so that people take notice and connect deeply.
Live Your Culture
Even the best brand strategy isn’t worth the paper it’s written on if it isn’t lived out loud. A brand must practice what it preaches day in and day out. I’ll help you build a culture that burns your brand Purpose, Promise and Story into the hearts and minds of your teams, stakeholders, partners and customers so they believe what you believe and become diehard evangelists.
Notice. Associate. Magic. Emotion. Storytelling.
Choosing a name may be the single most important business decision a brand can make. A great name creates awareness; claims mind share and market share. Great names can come from lightning bolt moments (see the M for magic) or from keen observation and surprising consumer insights. I’ll help you find a great name that’s both easy to remember – and hard to forget.
Future-proofing your brand
Future-proofing is all about anticipating the future and developing the strategies that will prepare you to succeed.
Whether you have an underleveraged asset or need to add some excitement to an existing product or service…whether you want to renovate and innovate to bring news to your business…or you want to totally blow things up with courageous thinking, I can help you craft the best strategies for success and then bring them to life using deep consumer insights, an instinct for what’s next, compelling creative and vast relationships with the start-up community in NY and Silicon Valley.
In a world of rapid-fire change, brands must constantly find new ways to solve authentic problems and bring their stories to life. I study consumer attitudes, trends and movements across the social, cultural, technological, economic, environmental and political landscape. This vital intelligence will help you identify bold, game changing opportunities that will grow your business, disrupt your industry and keep your brand vibrant, alive and relevant.
Consumer Engagement & Experience
Today audiences connect with brands on and off line. Meaningful experiences increase engagement and deliver instant recognition, differentiation and competitive advantage. I’ll help you create experiences that engage and influence communities and build credibility, trust , knowledge and expertise. The result will be strategies that pull rather than pitch and communications filled with wit, emotion and humanity.
Anything is Possible
I can build a killer team of branding, strategy, design, innovation and user experience experts to help you invent the future and execute your perfect strategy every step of the way:
Retail Store Concepts
Social, Digital & Ecommerce
Advertising & Promotional Campaigns
Digital & Ecommerce