I am serial brand innovator. I have invented new brands, markets and categories for entrepreneurial start-ups and major corporations. I have helped refocus mature brands that have lost their mojo. I believe the most beloved brands get – and stay - that way through strategies that draw on deep emotional insights and honest human needs and desires. I’ll help you Find Your Passion, Define Your Purpose, Share Your Story and Live Your Culture so that you break through the noise as well as win and retain the hearts and minds of every audience you engage.
Experience is everything. And in a fragmented world, where audiences connect with brands across multiple, diverse platforms, a consistent and compelling experience woven through every touchpoint is more crucial than ever. It provides instant recognition, association, differentiation and competitive advantage. So I’ll help you create an ownable Leitmotiv – an unmistakable, signature verbal and visual code - that stretches beyond product features and threads seamlessly through every brand initiative from design to traditional advertising, point of sale, web, digital, video and social.
Choosing a name may be the single most important business decision a brand can make. A great name creates awareness; claims mind share and market share. Great names can come from lightning bolt moments (see the M for magic) or from keen observation and surprising consumer insights. I’ll help you find a great name that’s both easy to remember – and hard to forget.
I study emerging trends across industries as well as the social, cultural, technology, economic, environmental and political landscape to help teams ask better questions and then explore the possibilities by creatively juxtaposing the known with the unknown. This vital intelligence helps find potential White Space for new products and experiences and keep brands vibrant, alive and relevant.