It's a Gel! It's a Polish! No, it's Fuse Gelnamel! Following the success of Sensationail, the #1 at-home gel polish brand (named and positioned by Brash for Pacific World Cosmetics), our longtime client and partner asked us to create the next big thing – a new hybrid polish that delivered salon-worthy results with speed, ease and a price like nothing before. We knew that women want nail color with staying power, but without the time, effort, cost or commitment of gels. The answer was FUSE Gelnamel. Fusing the best of both worlds - The fast fun fashion of a polish with the dazzling long wear of a gel.