Leonard Lauder charged our small, skunk works team to forget everything we knew about cosmetics. And that's just what we did. The result: Origins revolutionized the beauty industry. I was privileged to be part of that amazing experience and originated the Origins brand personality, language and naming system. Since its launch I’ve concepted many of its most successful products and still serve as its chief creative strategist, brand voice and Sherpa.
Product names include: Plantscription, Peace of Mind, A Perfect World, Starting Over, Youthtopia, Modern Friction, Checks & Balances, Never A Dull Moment, High-Potency Night-A-Mins, Smarty Plants, Sensory Therapy and many more.