Choosing a name may be the single most important business decision a brand can make. A great name gets your attention. Great names claim a position that is intriguing, inspiring and believable. They claim mind share and market share.
Great names sometimes come from lightning bolt moments (see the M for magic) and sometimes from keen observation and surprising consumer insights (Notice and Associate).
Above all a great name is not only easy to remember – it’s hard to forget.
For Origins, robin created an intelligent, witty naming system designed to engage consumers and support the brand's barrier-free positioning. For Klinger Advanced Aesthetics and its skincare brand, Cosmedicine, names were designed to reinforce the med-spa concept. And for GeoGirl, robin created a naming system based on text-speak for the Gen-Z consumer.