Walmart wanted to reach the tech-savvy, socially conscious members of Gen Z with a new beauty brand. Long time client and partner Pacific World texted Creative Director Susan Hunter and I and we won the bake-off for them. geoGirl was launched in just 9 months. We created every touch point including: a new language, naming system, packaging and web design, product, promotion and charitable-giving. Other Pacific World projects include: creating SensatioNail, Fuse Gelnamel and Fing'rs Prints.
Product names include: ES (Erase Screen) Cream Concealer, F2F (Face2Face) Moisture Tint, 2BH(ToBeHonest) Mineral Powder, KOC (KissOnCheeks) Cream Blush, QTPi (CutiePie), J4G (Just 4 Grins) Lip Balm SPF 15, GR8 (Great) Lipshine, VBS (VeryBigSmile), 2NTE (Tonight) LipTreatment, iCU (ISeeYou) Cream2Powder Shadow, FYEO (For Your Eyes Only), TiSC (This Is So Cool) Body Mistand many more