Long a leader in the plus size intimate apparel category, Playtex engaged Brash to help them contemporize their image and reach a more youthful consumer. As a result of their work, Brash was invited by sister brand, Champion JogBra, to pitch their advertising account . The challenge: create a single page ad for a new product to be tested in a mall intercept. The prize: Become advertising agency of record. We won the account (beating out some big guns) with “Only abs should be flat” and served as their agency for three years.